J&P Sports Investments And Marketing
Sports Are Your Stock Market
J&P Sports Investments and Marketing
We Create Impact Through Sports & Culture
J&P Sports Investments and Marketing, a brand of JP SPORTS GROUP, merges visionary investment with the dynamic world of sports. Known for trailblazing projects like Project Impulso with La Liga, it connects continents and creates lasting legacies. Focused on innovation, human values, and strategic foresight, it aims to redefine global sports management and investment for a limitless future.
Our implementation strategy includes a wide range of initiatives such as fan group rebranding, cultural and sports integration events, diversified sponsorships, and partnerships with public institutions like embassies, chambers of commerce, and development agencies. We also focus on attracting additional investments, developing homegrown talent, and guiding clubs in both business and sporting directions. As investment intermediaries with firsthand experience representing our nations, we not only navigate and coordinate your expansion into new markets, but also provide tailored support to ensure your club’s success on and off the field.
J&P Sports Investments and Marketing offers secure, strategic investment portfolio development, connecting investors with key sectors like maritime logistics to boost international visibility and business growth. We specialize in identifying high-potential opportunities—such as acquiring clubs in port cities—offering cultural, legal, and commercial advantages. More than just capital, it’s a strategic partnership rooted in identity.
This strategy outlines a comprehensive investment approach that combines market opportunity analysis, cultural integration, and strategic positioning. By targeting cities with key ports, it enables integration of the maritime logistics industry and promotes collaboration between national chambers of commerce. Investments are guided by a systematic framework ensuring cultural, legal, and financial robustness. Unique initiatives, such as leveraging local heritage in Madrid or aligning with investor backgrounds like Qatari or Korean culture in Barcelona, create strong cultural and business synergies, enhancing visibility, engagement, and long-term value.
At J&P Sports Investments and Marketing, our strategy is built on a distinctive and holistic approach that goes beyond traditional investment methods. We specialize in creating meaningful connections between cultural heritage and business opportunities, enabling our partners to tap into both emotional and financial value. By integrating both soft power—such as cultural influence and community engagement—and hard power—like legal structure and economic strategy—we ensure that each investment is managed with depth, precision, and purpose.
Our approach emphasizes the importance of comprehensive management, where every decision is supported by thorough analysis and strategic planning. We don’t merely focus on financial returns; instead, we consider a broad spectrum of factors including cultural exposure, long-term revenue potential, legal safeguards, and the visibility and credibility of capital.
We understand that successful investment goes beyond just money. In the final stages, we conduct thorough reviews and make strategic adjustments to align with each client's brand identity, cultural values, and business goals. Our approach focuses on building investment frameworks that are not only economically sound but also culturally meaningful and strategically aligned—ensuring long-term success, brand integrity, and lasting visibility.
And here are a few our idiosyncratic partners.
+550 teams
+1000 athletes
5 continents
We are trusted by
Why Choose Us
We ensure trust and security through carefully reviewed contracts and due diligence-backed fulfillment clauses for both parties.
Studies and Analytics with Philosophy. Our team combines top academic honors, expertise in banking, law, and event leadership—with a shared philosophy of making history together.
Global Reach and Legal Protection. Backed by top legal experts, including the lawyer of stars like Casemiro and Neymar, we offer worldwide legal coverage and accurate tax consultancy.
Experience, Credibility & Insider Access:
As both sports agents and investment intermediaries, we offer trusted expertise and real insider knowledge to make things work—especially for you.
We operate in 12+ languages—including English, Spanish, Korean, Italian, and Portuguese—ensuring global accessibility and human communication across all continents. This multilingual reach builds trust and enables efficient invitation and collaboration protocols.
Our Value Proposition
Reimagining Sports Investment: Beyond the Game
In today’s evolving sports industry, we uncover investment opportunities that go far beyond traditional sponsorships. Our approach offers strategic growth, emotional resonance, and a lasting legacy—where financial returns are matched by cultural and community impact. We invite investors to be part of ventures that shape the future of sports and redefine its global narrative.
1. Team Ownership & Equity Stakes
Invest in the soul of the game. Acquiring partial or full ownership of sports teams or leagues turns brands into lifelong companions of fans—etched in memories, legacy, and passion.
2. Stadiums & Facilities
Be the name behind iconic arenas. By funding the construction or renovation of stadiums and training centers, investors gain naming rights and long-term returns through events, rentals, and cultural relevance.
3. Sports Technology
Power the future of performance. Invest in cutting-edge innovations—athlete tracking, fan engagement platforms, wearables, analytics, and e-sports—that are revolutionizing the game.
4. Sponsorship (Teamwear, Stadium, Matches)
Step into the spotlight. Sponsoring jerseys, stadiums, or matches embeds your brand in unforgettable moments, forging emotional bonds with fans worldwide.
5. Media & Broadcasting Rights
Own the story. Gain access to global audiences by investing in broadcasting and digital rights—driving revenue through viewership, advertising, and exclusive content.
6. Marketing & Licensing
Amplify brand presence. Tap into merchandising, licensing, and athlete partnerships to foster brand loyalty and commercial success through the emotional power of sports.
7. Sports Betting & Fantasy Sports
Monetize passion. Engage fans in new ways by investing in platforms that transform spectators into participants through betting and fantasy leagues.
8. Event Management & Promotion
Shape the calendar. Fund and manage tournaments and championships that bring fans together, while driving profitability through sponsorship, ticketing, and media exposure.
9. Health & Nutrition
Fuel performance. Invest in wellness—through nutrition products, fitness apps, and recovery tech—that supports athletes and promotes a healthier, active society.
10. E-sports & Online Gaming
Tap into the digital arena. Support competitive gaming teams, platforms, and global tournaments in one of the world’s fastest-growing entertainment sectors.
11. Sports Fashion & Brand Acceleration
Build the next iconic brand. From startup acceleration to fashion innovation, we help create memorable, globally recognized sports brands.
We don’t just invest in sports. We invest in the stories, people, and experiences that define its future.
Our Successes
FC Cartagena (Spain)
Led the first Asian investment in Spanish football with FC Cartagena, bridging cultures and reshaping LaLiga SmartBank through bold vision and global ambition.
Our journey with FC Cartagena was more than a strategic move—it was a bold leap into uncharted territory. As the first infusion of Asian capital into Spanish football, this milestone wasn't just about investment; it was about vision, conviction, and rewriting the rules of what's possible. We didn’t follow a path—we forged one, connecting continents, cultures, and communities in a way that redefined the role of sport in a globalized world.
What began on the pitches of LaLiga SmartBank echoed far beyond the stadiums. This was a moment that challenged convention, sparked inspiration, and illuminated a new future—not only for FC Cartagena but for the global football community. It proved that when ambition meets innovation, borders dissolve and possibilities multiply.
We didn’t just make history—we built a legacy. One that speaks to the power of belief, the courage to lead, and the unifying spirit of the beautiful game.
Partners Across Continents
AC Sparta Praha (Czech Republic)
Formed a strategic alliance with AC Sparta Praha to unite Czech football with Korean enterprise, turning each match into a platform for cultural connection and business-driven synergy.
In choosing AC Sparta Praha as our partner, we saw more than a football club—we recognized a strategic ally capable of bridging the dynamic worlds of Czech sports and Korean enterprise. The Czech Republic, a thriving hub for Korean businesses, offers fertile ground for this forward-thinking collaboration.
Our partnership goes beyond a cultural exchange; it is a calculated step toward engaging a vibrant network of Korean companies operating in the region. At J&P Sports Investments and Marketing, we are leveraging this unique positioning not only to support AC Sparta Praha’s success on the field but also to create synergies with the Korean corporate presence, fostering mutual growth and meaningful collaboration.
This initiative is more than sports marketing—it's the crafting of a shared narrative. Every goal scored by AC Sparta Praha becomes a symbol of strategic connection, resonating within Korean business circles across the Czech Republic. Together, we are shaping a new chapter in international partnership—where business meets passion, and football becomes the bridge between nations.
Partners for the future of sports
1KAcademy
In our collaboration with 1KAcademy—founded by the legendary Iker Casillas—we’re not simply managing the commercial ventures of one of football’s greatest goalkeepers; we’re building a global platform for the next generation of goalkeeping talent. As architects of a broader vision, we are actively supporting the academy’s international expansion, bringing its world-class training methodology to aspiring players across the globe.
Our strength lies in identifying emerging talent and integrating them into a system where their abilities are refined under the guidance of champions and elite coaches. This initiative goes beyond player development—it’s a strategic move to globalize excellence in goalkeeping.
1KAcademy stands as a revolutionary force and pioneer in goalkeeper formation. We firmly believe that its expansion into Asia and other emerging markets will reshape the global football landscape. At our core, we are driven by innovation, committed to progress, and focused not just on business—but on lasting impact.
Partners Across Continents
Club Atlético Rosario Central (Argentina)
Forged a groundbreaking alliance with Rosario Central to elevate youth talent through education, sport, and global opportunity—redefining player development with purpose and vision.
In our partnership with Club Atlético Rosario Central—through our sports management division J&P Sportsmanagement and ERESFUTBOLISTA Study N Play Soccer Abroad—we’ve embraced a holistic approach to developing young talent. Our support goes far beyond the pitch, encompassing education, athletic development, and immigration affairs. We believe in connecting the expertise of different continents, confident that the same foundations that shaped legendary players like Ángel Di María will shape the stars of tomorrow.
Our commitment to personalized support ensures that these rising athletes receive the guidance they need to thrive—not only in their football careers but in life. This initiative has been instrumental in strengthening the club’s infrastructure and social impact, positioning Rosario Central as a leader in Argentine and international sports development.
At the core of our collaboration is a shared vision: to transform Rosario Central into a beacon of opportunity and growth, where every young player can dream big, achieve greatness, and contribute to a legacy that transcends borders. What we’re building is more than just athletes; we’re shaping future leaders, ready to inspire on and off the field. This isn’t just sport—it’s a revolution in holistic youth development, setting a new global standard.